people will only focus on doing what they feel like doing, not what we think they should do (or even what they think they should do, for that matter).
even if we are unequivocally convinced we are right (which is a lot rarer than we think), there's absolutely no reason for them to do what we think is good for them. one, we may not be right, and two, we might be right but the timing's not right for them, or three, they simply don't feel like it.
the focus should really be on being a pond, and hopefully a not-too-murky pond. and hopefully not poison anybody that happens to come along.
