the businessmen, who exploit the masses for profit? (worse still, they use machines to replace workers, and hence further unemployment issues?)
the people who buy these things?
the consumer culture ruthlessly marketed to us?
the people who didn't have time to do their research before making purchases?
the people who researched but couldn't afford the more expensive but cruelty-free fair-trade versions?
at some point, for more complicated matters, we come to the realization the blame is spread so thinly through different parties, the question "who is to blame" is no longer meaningful. but that doesn't stop us from finding that one group or individual that we regard as mostly liable for. (and that usually isn't ourselves).
that said, in a world of no absolute rights and wrongs, some kind of movement along the shades of grey is still necessary. inaction because of the lack of absolute certainty easily deteriorates excuses and passive cynicism. afterall, action is a pretty good laboratory for the random introspection that we come up with.
