different causes

some causes are possibly more important than others, but it rarely matters.

people care about different things, and for the vast vast majority, this is going to be driven by gut reaction, rather than some kind of cold hard analysis.

things indeed are going to be allocated to the guys who are better at marketing, and capturing the attention and hearts of the listeners.

the greatest cause, i think, is instilling the seed of self-reflection. then, hopefully, the wheels start to turn.